Want to find your lens? Five questions, no jargon — they tell you which of four reads fits how you already think.
One method, every company we cover.
An honest fair-value read on the S&P 500.
For most of the S&P 500, that's a full read: what it's worth, what the price assumes, what to watch. For the rest, like banks, utilities and REITs, it's a page explaining why a free-cash-flow model can't describe them. A nudge to think for yourself, never a tip to act on.
Try your first 3 free — no account required. See the Apple read →
Companies we cover
295 of the S&P 500 have a full read here — fair value, what the price is betting on, and the lights. Where the method doesn't fit, we say so instead of guessing: 213 companies have a page explaining why a free-cash-flow model can't describe them. A few you'll recognise:
- AppleAAPL
- MicrosoftMSFT
- NVIDIANVDA
- AlphabetGOOGL
- MetaMETA
- TeslaTSLA
- WalmartWMT
- CostcoCOST
- Home DepotHD
- McDonald'sMCD
- StarbucksSBUX
- NikeNKE
- Coca-ColaKO
- PepsiCoPEP
- Procter & GamblePG
- Johnson & JohnsonJNJ
- PfizerPFE
- MerckMRK
- Eli LillyLLY
- AbbottABT
- DisneyDIS
- NetflixNFLX
- ComcastCMCSA
- VerizonVZ
- AT&TT
- Exxon MobilXOM
- ChevronCVX
- UnitedHealthUNH
- MastercardMA
- CaterpillarCAT
How it works
Three steps, and you can check all three.
No analyst forecasts, no black box, no AI — just arithmetic anyone could check with a calculator and the filings open. Here it is on Apple, run exactly as it runs on the other 294.
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Read the filing
Straight from Apple's accounts, one number: the cash left over after the business has paid for its own upkeep and growth. In FY25: $99B.
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Do the arithmetic
Carry that number forward 10 years on one published growth assumption — the same for every company, never tuned to flatter a name — and count each future year for less than the one before it, 9% a year less, because money later is worth less than money now. Add net cash, divide by the shares on file. It comes out at $127 a share.
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Read the answer
Put that beside the price — $336, taken 2026-09-18 — and say which is bigger, in a sentence rather than a score. Nothing here tells you what to do with the answer.
A wonderful business — priced for growth it hasn't delivered.
Fresh, not live. Filings are checked every night and prices are refreshed weekly — every read states the date of the price it used. A business is worth what it is worth whether or not its ticker is moving. How fresh is this? →
Find your lens
Which of these is how you already think?
Five questions, no jargon and no right answers. At the end you get one of four lenses — and the same company read through the one that fits you.
- Value What is it worth against what it costs
- Moat Can anyone take this business away
- Growth How fast, and does it reach the owner
- Income Does it pay, and can it keep paying
Take the five questions → Already know yours? Pick one above.
No account needed. We keep the lens you land on and nothing else — your answers are not stored.
“Price is what you pay. Value is what you get.” — the idea the whole tool is built around
Try a read →