One method, every company we cover.

An honest fair-value read on the S&P 500.

For most of the S&P 500, that's a full read: what it's worth, what the price assumes, what to watch. For the rest, like banks, utilities and REITs, it's a page explaining why a free-cash-flow model can't describe them. A nudge to think for yourself, never a tip to act on.

Try your first 3 free — no account required. See the Apple read →


Companies we cover

295 of the S&P 500 have a full read here — fair value, what the price is betting on, and the lights. Where the method doesn't fit, we say so instead of guessing: 213 companies have a page explaining why a free-cash-flow model can't describe them. A few you'll recognise:

Browse all 295 →


How it works

Three steps, and you can check all three.

No analyst forecasts, no black box, no AI — just arithmetic anyone could check with a calculator and the filings open. Here it is on Apple, run exactly as it runs on the other 294.

  1. Read the filing

    Straight from Apple's accounts, one number: the cash left over after the business has paid for its own upkeep and growth. In FY25: $99B.

  2. Do the arithmetic

    Carry that number forward 10 years on one published growth assumption — the same for every company, never tuned to flatter a name — and count each future year for less than the one before it, 9% a year less, because money later is worth less than money now. Add net cash, divide by the shares on file. It comes out at $127 a share.

  3. Read the answer

    Put that beside the price — $336, taken 2026-09-18 — and say which is bigger, in a sentence rather than a score. Nothing here tells you what to do with the answer.

A wonderful business — priced for growth it hasn't delivered.
Apple, today — see the whole read, with the workings → · just the price's bet →

Fresh, not live. Filings are checked every night and prices are refreshed weekly — every read states the date of the price it used. A business is worth what it is worth whether or not its ticker is moving. How fresh is this? →


Find your lens

Which of these is how you already think?

Five questions, no jargon and no right answers. At the end you get one of four lenses — and the same company read through the one that fits you.

Take the five questions → Already know yours? Pick one above.

No account needed. We keep the lens you land on and nothing else — your answers are not stored.


“Price is what you pay. Value is what you get.” — the idea the whole tool is built around

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